Zellmer, LLC EWRF Event Supports Injured Officer
When Carbondale, Illinois, police officer Trey Harris was shot in the line of duty July 31, Zellmer, LLC’s Carbondale Buffalo Wild Wings® location decided to step in and assist. After hearing of the shooting, teammates and managers wanted to host an Eat Wings Raise Funds to help the injured officer. BWW reached out and made arrangements.
Once details of the EWRF event were finalized, word-of-mouth spread quickly. Social media and fliers also helped advertise the fundraiser, which was held from open to close Aug. 10. This exposure led to two local TV stations picking up the event.
Buffalo Wild Wings experienced a huge turnout to assist the “Carbondale Injured Officer’s Fund.” Carbondale Police Department, fire departments, neighboring police stations, many local business owners, loyal guests, BWW team members and their families packed the location to enjoy wings while giving back to one of the community’s own. By saying “I’m here for Trey,” 10 percent of all pre-taxed sales, excluding alcohol, went to support the injured officer.
Harris even made a special appearance to thank BWW and the community for their support. Three men were arrested in connection with the shooting just days before the EWRF event.
“I am extremely proud of efforts the staff at BWW Carbondale put into this event to make it such a success. We continue to enjoy a fantastic relationship with our police department. They’re always there when we need them; it’s important to be there when they need us,” franchisee Bill Zellmer said.
In addition to plenty of positive press and wonderful comments from both guests and staff, the EWRF event generated more than $4,800 in additional sales.