Here’s Wings Sponsors 12th Annual Buffalo Wild Wings Roundball Classic
In 2006, event director Dave Foltz approached his local Buffalo Wild Wings® in Hagerstown, Maryland, to see if it would be interested in being a small sponsor for a basketball tournament that was starting up that year, and the location agreed to take out a full-page ad in the event program.
Over the years, Buffalo Wild Wings’ involvement in the all-star tournament has grown, and in 2010 it became the presenting sponsor for the Buffalo Wild Wings Roundball Classic, which recently celebrated its 12th year.
The event has grown from a two-game tournament to a three-day, 13-game tournament that attracts over 400 players from 175 schools. Now the largest all-star tournament on the East Coast, the Roundball Classic boasts players from four states and Washington, D.C., and the 2017 event saw over 60 colleges that attended to scout players.
“It’s important to give back and support your communities as much as you can. In a world like today that is not always able to give, we simply find the way to,” said Andrea Shaffer, area marketing manager for the Here’s Wings, LLC-owned location. “Franchisee John Weiler has given us the opportunity to do this for years, and we won’t stop doing what we do. When the community thrives, so does your business.”
In addition to being the presenting sponsor, BWW also hosts an annual Roundball Classic Media Day where over 300 players and coaches come to the restaurant for photos, to fill out paperwork, be interviewed by the media and enjoy a meal at a special discount. In return, the BWW logo is featured on all event shirts, award plaques, programs and websites.
B-Dubs® also sponsors a Roundball Classic halftime hoop shoot where fans can win prizes.
“We do a lot to support the communities we’re in, but this is one of the longest relationships we’ve had so it’s near and dear to our hearts. To this day, we just feel good about the partnership, the people running it and what they stand for,” said Shaffer. “Dave Foltz is an educator and respected professional in the community and volunteers his time to make this tournament happen. Not only is this great for the kids, but they have given back thousands of dollars to very deserving charities over the years. It’s been a fantastic event for Hagerstown.”