Four M’s Times Square BWW on Display for National Chicken Wing Day

Four M Franchising’s Times Square Buffalo Wild Wings^® was a blazin’ success on July 29, also known as National Chicken Wing Day. Training General Manager O’Neil Washington made appearances on Fox & Friends Weekend and Barstool Sports’ Chicks in the Office podcast in honor of the holiday.

During the Fox & Friends live broadcast, Washington led the show’s anchors in a 30-second wing challenge that featured wings spun in Honey BBQ, Asian Zing, Sweet BBQ and mild sauces. The winner consumed five chicken wings.

The Times Square location saw increased traffic from the television spot, and although it was the first time Four M had partnered with Fox & Friends, the company’s 18 locations are always looking for partnership opportunities.

“We look to partner with outlets small and large. We want to reach out to as many people as we can and show them what a great product we have,” said Four M franchisee James Bitzonis.

Washington then took the Buffalo Wild Wings Traditional Blazin’ Challenge to Chicks in the Office’s Ria Ciuffo and Francesca Mariano for National Chicken Wing Day. For those who complete the popular challenge in under six minutes, a free T-shirt and bragging rights were included. However, Ciuffo and Mariano each downed only one wing during the event.

Bitzonis said the inaugural partnership between BWW and Chicks in the Office was a wonderful opportunity for the brand. “Buffalo Wild Wings’ corporate PR department reached out and asked us to execute,” he said. “It gave us great exposure while showcasing our product to those who may not know of our brand.”

As for Washington’s willingness to step in and lead the wing-eating challenges, Bitzonis said that is just part of what makes him a valued member of the Four M team. “O’Neil has been with us for over 10 years. He exudes a teamwork philosophy that allows him to lead with great results.”