Four M Franchising, LLC Offers Recent Graduates Free Wing Sauce
On June 13, after seeing the success of offering bottles of wing sauce as giveaways to March Madness fans during the games, Four M Franchising, LLC’s Brooklyn Atlantic Terminal BWW® location decided to spread the wing-sauce giveaways to recent graduates from New York University.
“We saw so many fans happy with the sauce bottles, we thought what better way to congratulate the graduates of New York University than with a sauce bottle of their preference,” said Jean-Paul Parnizari, director of operations with Four M Franchising.
Anyone in their cap and gown was offered a free bottle of wing sauce of their choice and the VIP treatment while dining in. “They tell us stories of the memorable day and how happy they were to see Buffalo Wild Wings® give something back,” said Parnizari.
The event, spearheaded by Regional Manager Juan Feliciano, was not advertised in any way due to Four M Franchising wanting to surprise graduates on their big day. “We wanted to thank them for choosing Buffalo Wild Wings as their place to celebrate the ending of a chapter in their lives,” said Parnizari.
This was the first time Four M Franchising offered giveaways to New York University students but plans on hosting the event again next year and also expanding the surprise offer to other universities in the area, such as Medgar Evans, Baruch and Long Island University.
“Watching these young folks come in to celebrate their achievement was a great experience for the team. On this day, we realized we are not just serving food to hungry diners but creating a memorable experience for people,” said Parnizari. “Giving away a sauce bottle to our fans seemed like a little cost to bring great memories. It is important to remember to recognize those fans that have made Buffalo Wild Wings a part of their lives.”
In addition to the wing sauce giveaway, Four M Franchising has started a program called “Get Saucy” where team members ask guests what their favorite sauce is and give them a bottle. “The idea was to create genuine connections with our guests and just say thank you,” said Joseph Lichwick, chief operating officer of Four M Franchising, LLC. “Many of the guests were skeptical at first as they thought there was a catch, but there’s no catch. It’s a feel-good program that shows the guests we care about them and appreciate them choosing Buffalo Wild Wings.”